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Email Best Practices for Trade Businesses
Respond Fast, Win More Jobs
Studies show that responding to leads within 5 minutes makes you 21x more likely to qualify the lead. Pre-written email templates help you respond instantly, even when you're on a job.
Subject Lines That Get Opened
- • Keep it under 50 characters
- • Be specific (mention the job type or address)
- • Create urgency without being spammy
- • Use their name when appropriate
The Perfect Follow-Up Schedule
- • Quote follow-up: 24 hours, then 3 days, then 1 week
- • After job completion: Same day thank you + review request
- • Payment reminder: Day after due date, gentle and professional
- • Seasonal reminders: 2-4 weeks before the season starts
Always Include a Clear CTA
Every email should have one clear action you want the customer to take:
- • "Reply to this email to confirm"
- • "Click here to schedule online"
- • "Call us at (555) 123-4567"
- • "Pay your invoice online"
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