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Writing Job Posts That Attract Top Talent
The Hiring Crisis in Trades
There are 500,000+ open jobs in skilled trades. The competition for good technicians is fierce. A well-written job posting can be the difference between hiring an A-player and getting no applicants.
What Top Candidates Want to See
- • Pay transparency: Postings with pay ranges get 30% more applicants
- • Growth opportunities: Path to advancement, training programs
- • Company culture: What makes your shop different?
- • Benefits details: Be specific - "health insurance" vs "100% paid health"
- • Work-life balance: On-call expectations, overtime, schedules
Where to Post
- • Indeed: Largest job board, most blue-collar traffic
- • Facebook Jobs: Great for local reach
- • Trade-specific boards: HVAC Jobs, Plumbing Jobs, etc.
- • Trade schools: Partner with local vocational programs
- • Your website: Dedicated careers page builds credibility
Avoid These Mistakes
- • Requiring 5+ years for entry-level pay
- • Vague descriptions ("fast-paced environment")
- • Too many requirements (focus on must-haves)
- • No mention of pay or benefits
- • Corporate jargon that doesn't resonate with trades
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